Blackberry Returns from the Cold

Blackberry Returns from the Cold

As an avid Blackberry supporter, I was over the moon to see the smartphone, app developers of Blackberry return to form in 2018, with not one but two excellent new phones. The Blackberry Key One and Blackberry Key Two, each sporting a full android OS for the first time. Alongside, all of the popular blackberry specific niceties, such as a full qwerty keyboard and the excellent Blackberry Hub technology. For a few tech savvy entrepreneurs working within the app development community in Australia it was finally great to be able to ditch the cumbersome touch screen keypad of Android and Apple devices that we had adopted when Blackberry had hovered over the Abyss in Y2016.

Releasing its first Blackberry smartphone in Jan 1999, 19 years ago Blackberry was an innovative and dynamic software company from the off, taking the business mobile development market by storm, and leading it for close to a decade.

Driven by complacency and aggressive competition from the likes of Apple and Android things went south in 2014+ and soon Blackberry fans became simply geeks who were living in a bygone era, unwilling to move away from their Blackberry mobile devices, to clearly more advanced and better equipped Apple and Android powered competitors.

Blackberry stopped making mobile hardware and focused on what it did well, mobile app development services. It partnered with firms to produce the hardware, it made cutbacks and transformed its workforce to support the change in direction. In 2018 we finally saw the fruits of that evolution from traditional hardware manufacturing company over to the new business model.

The Blackberry Key One and Key Two (the updated version) are both excellent handhelds. Finally as we head into 2019 Blackberry has a new range of mobile devices that, while may never challenge Apple and Android for popularity certainly have the power, performance and functionality to outperform them in many aspects. I for one as a Blackberry fan sincerely hope that this is the beginning of a second generation where Blackberry mobile devices continue to combine the traditional qwerty keyboard with the app development features and functionalities of the future.

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