Red Sky Digital

Weighing Up The Cost Of Application Development

30 years ago app development in Australia was viewed as a hugely complex industry with software development professionals collecting extremely lucrative annual packages. Change in this area has been rapid in recent times and there is now a greater understanding of what goes into a software project. Business leaders and non IT professionals begin to understand many of the languages and concepts that are employed within a standard app development company. Education in schools is also improving with kids now taught programming at a very young age.

In addition to this new understanding the industry has been overwhelmed by low cost offshore website development options, which over time have brought a commoditized feel to many aspects of daily life for the software development services industry here in Australia.

Outsourcing was hugely popular for sometime due to the massive cost savings on offer and a large number of firms from Europe, USA, and Australia plunged headlong into an industrial offshoring mode. However, things are now changing and costs in Asia are not what they once were so in recent years there has been an attempt made to bring work back onshore again.

Whilst offshore development models can be very successful this is certainly not a given, and in order to engineer a successful remote engagement it requires commitment, energy and flexibility. Red Sky Digital Australia has operated its software development business in ANZ & APAC for many years and as a business has been heavily involved in large offshore operations.

Where we differ from so of our competitors is in our chosen approach. We feel that the best way to handle offshore teams is to engage a full multinational team of app developers. Our teams usually comprising both expats and local talent. In doing so we are able to marry up the two sides from the outset and drive the best outcomes.

Forging an early bond between local and remote teams is also crucial, which is why we insist on onsite kickoffs with stakeholders from both sides present in a face to face setting.

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